About

About Me

Based in Sydney, NSW

With over 9 years in product design, I specialise in creating successful sports betting and casino platforms. Currently a Product Designer at PlayUp, I’ve led initiatives that assisted in achieving the platforms best quarter to date.

My experience spans industries, including construction, environmental protection, and advertising, where I’ve designed for brands like Makita Australia, Yamaha & Pfizer. I’m skilled in developing style guides, wireframes, and conceptual designs, with a focus on delivering user-centric solutions.

50%

On the Tools

Majority of my time mastering design tools to create high-quality, visually engaging products.

30%

Research & Planning

Ensuring that my designs are informed by user needs and industry trends.

20%

Management & Leadership

Focused on management and leadership, where I guide collaborative efforts and foster a productive team environment.

Employment History

November 2021 - Current

PlayUp - Your Best Bet

As a product designer, I enhance PlayUp's platform by creating seamless and engaging user experiences that elevate their innovative betting technologies. PlayUp, a next-generation entertainment and technology group, enriches lives through entertaining, rewarding, and responsible online betting. With a focus on in-house development, they power leading brands in Fixed Odds Sports Betting, Racing,and Daily Fantasy Sports (DFS), hosting some of the world's largest prize pools. My designs help PlayUp deliver world-class user experiences, fulfilling the needs of passionate players seeking deeper connections to their games.

April 2013 - November 2021

All Pumps Sales & Service

As a Senior Designer at All-Pumps, I was tasked with managing the brand and developing a product site survey app. Since 1972, All-Pumps has been Australia's leading provider of industrial pumps, offering custom-built fluid handling solutions and end-to-end services. All Pumps tailor pumps to meet exact customer needs, with a focus on reliability, environmental standards, and competitive pricing. Committed to delivering on promises, All-Pumps has become the preferred choice for pump solutions by listening, learning, and acting to provide exceptional customer experiences.

March 2012 - April 2013

Effective Design & Fulfilment

As part of an advertising agency, I worked closely with the Creative Director on campaigns for major brands like Yamaha, Nokia, Crown Forklifts, and Pfizer. Our team developed innovative marketing strategies that elevated brand visibility and engagement across diverse industries. Collaborating with the creative lead, I contributed to crafting compelling visual identities and campaigns that resonated with target audiences, while maintaining brand consistency and delivering impactful results. This experience strengthened my ability to work on high-profile projects and adapt to the unique needs of each brand.

January 2010 - February 2012

Makita Power Tools Australia

As a Graphic Designer at Makita, I worked closely with the marketing team to elevate the brand’s presence in the competitive power tool market. Together, we focused on enhancing visual communication, streamlining brand consistency, and creating compelling marketing materials that resonated with both professional and DIY audiences. By aligning design with marketing objectives, I helped improve brand recognition and strengthen Makita's position as a leader in reliable, high-performance power tools.